Membership Tier Cards with Trial CTA
Clear membership options with pricing and a trial CTA remove the need for a sales call.
Free Website Build on Annual Plans
More Memberships. Less Chasing Leads.
We build your gym a free, Google-optimized website designed to load fast, look credible, and convert searchers into members.
★ Free AI Visibility Check
When someone asks AI for a gyms & fitness center near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Gym / Fitness build. Explore it, then picture it with your services, your photos, and your words.
Gym / Fitness Demo
Forged Athletics
- Membership tier cards with free trial and day-pass CTAs
- Personal trainer profiles with specialty, certifications, and booking
- Transformation testimonials and facility photo gallery
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your gym website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Class Schedule
A regularly updated class schedule keeps members informed and boosts SEO.
Personal Trainer Profiles
Trainer bios attract personal training inquiries and grow a high-margin revenue line.
Transformation Testimonials
Member before/after stories are the most persuasive content a gym can publish.
Facility Gallery
A high-quality photo gallery lets prospective members visualize training at your gym.
Free Trial / Day Pass Lead Capture
A dedicated trial section captures contact info for your front desk to follow up.
Local SEO for 'Gym Near Me' Searches
We optimize your site for the local searches that drive gym memberships.
Amenity Showcase
A detailed amenities section helps members assess if your gym fits their lifestyle.
How gyms get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
We learn your gym and membership model
You share your membership tiers, classes, trainer roster, and ideal member type.
We build your gym website
We design a high-energy site with membership cards, a trial form, and a gallery.
We launch with local search visibility
Your site launches optimized for the searches that drive gym memberships in your city.
You keep your site current. The foundation stays intact
Update it yourself in your dashboard, or send a support ticket for a quick swap.
Included vs. add-on
For gyms: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
For independent gyms establishing a credible digital presence from the ground up.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
For established fitness centers scaling lead generation through local SEO.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For gyms with membership growth riding on the site, plus the full AI toolkit. Chains and franchises included.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
For clubs and franchises with trainers, classes and multiple floors to sell. A monthly working session sets the next round of work, revisions stay open through design, and every quarter two more of your systems get wired in: joining, class scheduling, member messaging.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
Does my gym need a website?
Yes, and a professional one. When someone moves to your area or cancels their current gym membership, Google is their first stop. A gym without a fast, mobile-friendly website with clear pricing and a free trial offer hands those leads directly to competitors. Your website is your highest-leverage marketing asset.
How do I get more gym members from Google?
The formula is straightforward: a fast, mobile-optimized site with pages for each service you offer, clear pricing and trial offers, and local SEO targeting the neighborhoods you serve. We build all of this in at launch (technical optimization, structure, and content) so your gym's site is set up to be found by high-intent searchers from day one.
What should a gym website include?
Membership tiers with pricing and a free trial or day-pass CTA, a class schedule, trainer profiles, a facility photo gallery, member testimonials, and a clear amenities section. The goal is to give a prospective member every reason to visit, and remove every reason to hesitate.
Can my gym website capture free trial leads?
Yes, and this is one of the highest-ROI features on any gym site. We build a dedicated free trial section that collects name, email, and phone number, sending leads directly to your team for follow-up. Converting a free trial visitor into a paying member is far more cost-effective than paid advertising alone.
How do I rank for 'gym near me' on Google?
"Gym near me" ranking is driven by your Google Business Profile, your on-site local SEO signals, and the relevance of your content to the searches people in your area are performing. We set up all three at launch, and your dashboard surfaces read-only Google Search Console and Analytics data (traffic, top queries and pages) so you always know where you stand. Actively pushing those rankings is a campaign add-on.
How quickly can my gym website go live?
Most gym sites launch within a few business days. If you have photos, trainer bios, and membership pricing ready, we can move faster. If you're starting with minimal assets, we source imagery, write copy, and design the full site, all included on any 12-month plan, which also includes the free site build.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your gyms & fitness centers
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when locals search for a gym or studio
- Get more membersTurn website visitors into trials, tours, and new members
- Win new membersWin new members with campaigns run by a real team
- See examplesSee a real gym site built to win members
- Agency vs DIYWhy DIY gym sites rarely rank or convert, and what to do instead
Ready to get your Gyms & Fitness Centers website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee