24/7 Emergency Service CTA
A sticky click-to-call button on every page. The homeowner with no heat calls whoever answers fastest.
Free Website Build on Annual Plans
An HVAC Website That Works Harder Than Your Best Tech
WorkspaceCMS builds a fast, credible HVAC site with 24/7 emergency CTAs and local SEO, fully managed so your office isn't the web department.
★ Free AI Visibility Check
When someone asks AI for an HVAC near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our HVAC build. Explore it, then picture it with your services, your photos, and your words.
HVAC Demo
NorthPeak Heating & Air
- 24/7 emergency service button — visible on every page
- Service area map with city-specific landing pages
- Seasonal maintenance plan pages (tune-up specials)
- Technician bios with NATE certifications displayed
- Financing options integrated on service pages
- Google Reviews feed pulled from your Google Business Profile
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your HVAC website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Service Area Map & City Pages
An interactive map paired with city and zip-level landing pages, each optimized to rank locally.
Seasonal Maintenance Plan Pages
Dedicated tune-up and check-up pages that capture demand exactly when homeowners start searching.
Financing Options Display
Financing partners and payment examples on service pages remove the price objection early.
Technician Bios & Certifications
NATE certifications, training badges, and headshots for each tech build homeowner trust.
Before/After Energy Savings
Case study pages with real utility bill comparisons turn skeptics into signed agreements.
Google Reviews Integration
A live review feed from your Google Business Profile on your homepage and service pages.
Local SEO for 'HVAC Near Me'
Page structure and geo-targeting built to rank you for 'HVAC near me' and city-specific searches.
Platform featureHow HVAC businesses get found
SEO and AI readability, built into every plan
Most website builders hand you SEO tools. We do the on-page work for you, then show you how far each step goes.
- Every planSEO and AI level 1 of 3
Built to be found
Every page is optimized for Google and for AI assistants like ChatGPT before it goes live. Your blog is ready for you to write, with AI tools to help polish each post.
- On-page SEO and AI readability on every page at launch
- Clean page titles, descriptions and sitemaps
- Site speed and health monitored every week
- Premium and UltraSEO and AI level 2 of 3
Plus AI blogging
Our AI drafts search-optimized blog posts in your voice, and you approve each one. Content like this usually only comes with a paid SEO campaign.
- AI Blog Writer, drafts in your voice for you to approve
- A monthly AI visibility report: how ChatGPT and others see you
- A monthly progress report from your Search Console and Google Analytics
- Add-on campaign, any planSEO and AI level 3 of 3
The growth campaign
A paid SEO & AI campaign is what grows your rankings month after month, led by a dedicated strategist.
- A dedicated strategist, plus strategy time with our team
- Campaign content written by people, plus high-authority backlinks
- Campaign authority building, technical fixes and ranking monitoring
Every plan includes the on-page SEO foundation, built to be read by Google and AI assistants. Growing your rankings is a separate SEO & AI campaign you can add to any plan, billed monthly on a 6-month term.
How it works
From signup to live site, we handle the hard parts.
Emergency Call Hits Your Site First
An emergency search finds your fast-loading site in the map pack, click-to-call button front and center.
Seasonal Content Keeps You Relevant
We update your maintenance and seasonal pages before peak HVAC season, so you're ready when demand hits.
Your Foundation Doesn't Decay Over Time
Your site launches technically sound and built to hold up. You can keep publishing yourself anytime.
Send Us What's New, We'll Get It Live
Send a job photo or new service to promote, and we'll publish it, or do it yourself in the dashboard.
Premium and Ultra
Blog posts drafted for you. You approve every one.
The AI Blog Writer drafts search-optimized posts about your HVAC business in your voice, and a monthly report shows how AI assistants see you. It saves you the hours of writing, and the agency fee that usually comes with it.
HVAC
The 5 questions we hear most, answered
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
Independent HVAC techs and small shops who need a credible online presence and a 24/7 lead-capture site that doesn't require a web team to maintain.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
Growing HVAC companies with multiple techs who want seasonal SEO, city-specific landing pages, and a site that actively generates both emergency and maintenance plan leads.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For established HVAC operations with serious money riding on the phone ringing: a deep content build, a page for every system, service, and city you work, plus the full AI toolkit and aggressive market-expansion SEO.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Step up to Ultra when the schedule and the phone both run through the site: revisions that keep going until the layouts land, and a quarterly pair of integrations for dispatch software, plan billing, or call tracking.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
What does an HVAC website need?
An effective HVAC website needs a prominent emergency contact option, clear service listings, your service area map, technician credentials, and customer reviews. High-converting sites also have specific pages for AC repair, furnace installation, maintenance plans, and each city you serve, each one structured to rank in local Google searches.
How do I get HVAC leads online?
HVAC leads come from two channels: emergency searches ('AC not working near me') and planned maintenance searches ('HVAC tune-up [city]'). Your website needs to capture both: a fast-loading site in the Google map pack for emergency clicks, and seasonal content pages that rank weeks before demand peaks. WorkspaceCMS builds and maintains both.
What pages should an HVAC website have?
Essential pages include: homepage, AC repair, heating repair, HVAC installation, maintenance plans, service area, about/credentials, and contact. Competitive markets also benefit from city-specific pages for every major market you serve, plus seasonal landing pages for tune-up specials. The more specific your pages, the more searches you capture.
How do I rank for HVAC searches locally?
Local HVAC rankings depend on three factors: your Google Business Profile optimization, your website's technical SEO and page structure, and the relevance of your content to local search terms. WorkspaceCMS handles all three. We build your site for map pack visibility and a technically sound foundation from day one, so it launches ahead of competitors instead of catching up later.
Can I show financing options on my HVAC website?
Yes, and you should. HVAC equipment is expensive and financing display significantly reduces sticker shock and abandonment. We integrate your financing partners' information and typical payment examples directly on service and equipment pages. This alone moves hesitant homeowners from 'I need to think about it' to 'let's schedule the install.'
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your HVAC
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when someone needs heating or AC
- Book more service callsTurn website visitors into booked service calls and installs
- Win new customersWin new customers with campaigns run by a real team
- See examplesSee a real HVAC site built to book jobs
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your HVAC website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee