Online Exam Booking
Patients book eye exams and lens fittings directly from your site, any time.
Platform featureFree Website Build on Annual Plans
Every Eye Exam Starts With a Search. Make Sure They Find You.
We build your optometry practice a free, Google-optimized website designed to convert 'eye doctor near me' searches into booked exams.
★ Free AI Visibility Check
When someone asks AI for an optometry practice near them, does your name come up?
ChatGPT, Claude, and Perplexity only recommend sites they can read. Most small-business sites fail that test. Scan yours free and see exactly where you stand.
Free · no signup · scores the 15 signals AI uses to find you · ~20 seconds
Free website build included on every plan: build capacity is limited
✦ Always Fresh: a free visual redesign 24 months after your site goes live, on Essentials, Growth, Premium and Ultra.
See it in action
A real site, live on the web
A real site we designed and built, live on the web. This one is our Optometry build. Explore it, then picture it with your services, your photos, and your words.
Optometry Demo
ClearView Eye Care & Optical
- Online exam booking with insurance selection and appointment type
- Frame and lens selection guide with optical department showcase
- Contact lens ordering and renewal request flow
- Doctor bios with clinical credentials and specialty areas
⚡ Fast on every deviceBuilt for Google from day oneAccessible by design
Built for your industry
Every feature your optometry website needs
WorkspaceCMS ships with tools built specifically for local businesses, not bolt-on plugins.
Local SEO for 'Eye Doctor Near Me'
We optimize your site for the appointment-driven searches that fill optometry schedules.
Platform featureService & Specialty Pages
Individual service pages help you rank and explain your full scope of care.
Doctor Bios with Clinical Credentials
Detailed doctor profiles build credibility over national optical chains.
Optical Department Showcase
A curated frame showcase communicates the retail experience patients can expect.
Contact Lens Renewal Requests
An online renewal form keeps existing patients engaged between exams.
Patient Reviews & Google Integration
Google reviews and testimonials give every visitor instant social proof.
AI Blog Writer for Eye Health Content
Regular eye health content keeps patients engaged between annual visits.
Analytics & Ranking Dashboard
Your dashboard shows rankings and booking traffic in plain language.
On every plan
Built to be found on Google and in AI answers
The site for your optometry practice launches with the on-page SEO and AI visibility work already done, so people searching for “optometrist near me” can find you and assistants like ChatGPT can read and recommend you.
optometrist near me
yourbusiness.com
Your Optometry Practice
What we offer, what it costs and how to reach us, explained clearly on every page.
AI answer
For “optometrist near me”, Your Optometry Practice is a good place to start. Its site explains what it offers and how to get in touch.
How it works
From signup to live site, we handle the hard parts.
We learn your practice and service mix
You tell us your specialties, insurance panels, optical brands, and growth goals.
We build your optometry website
We design a professional site with exam booking, service pages, and doctor bios.
We launch with appointment-driving SEO
Your site launches optimized for the local searches that fill exam books.
Your dashboard keeps the practice current
Update it yourself in your dashboard, or send a quick support ticket for the rest.
Included vs. add-on
For optometry practices: the foundation is included, a growth campaign is your call
Included on every plan
The foundation
- Every page set up for Google and AI assistants before launch
- Titles, descriptions and a sitemap on every page
- Speed and health checked every week
- Your blog, ready for your first post
Optional
Campaign add-on, 6-month term
The growth campaign
- A campaign strategist who plans the work with you
- Human-written campaign content and backlinks from respected sites
- Technical fixes and rank tracking as the campaign runs
Simple, flat pricing
Flat pricing. No agency games.
No setup fees. Free site build included. Billed monthly (annual optional).
Essentials
$89/mo
Up to 10 pages
100 AI credits a month
about 3 full-length blog posts or 50 SEO rewrites a month
For independent optometrists building their first professional website.
- Up to 10 pages, every page managed. Blog posts are unlimited and never count as pages.
- AI + SEO-ready structure & optimization
- Unlimited managed updates
✓ Free 6-page website: 3 pages designed for your business + blog, T&C & Privacy styled to match
Growth
$199/mo
Up to 25 pages
400 AI credits a month
about 13 full-length blog posts or 200 SEO rewrites a month
For established practices competing for high-volume local search terms.
- Up to 25 pages, every page managed. Blog posts are unlimited and never count as pages.
- Blog + local landing pages
- AI-powered content tools + unlimited managed updates
✓ Free 10-page website: 7 pages designed for your business + blog, T&C & Privacy styled to match
Most Popular
Premium
$449/mo
Unlimited pages
1,200 AI credits a month
about 40 full-length blog posts or 600 SEO rewrites a month
For eye care practices with real exam and optical volume on the line, plus the full AI toolkit.
- Unlimited pages, every page managed. No page cap on Premium, and blog posts are unlimited too.
- Deep content coverage + multi-location support
- AI SEO tools (Visibility Tracker, Site Audit, Blog Writer, Brand Voice) + managed updates
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Ultra
$749/mo
Unlimited pages
1,600 AI credits a month
about 53 full-length blog posts or 800 SEO rewrites a month
Ultra fits practices selling exams and optical from one site. Services, the frame lines you carry and each office are handled on their own, a standing monthly session keeps work queued, and a pair of new integrations goes in each quarter for booking, order updates and reminders.
- Everything in Premium, at Premium's service levels, with no page cap
- Choose from 3 homepage mockups before we build, generated from your questionnaire
- Unlimited revision rounds, until you approve the design
- 2 new integrations a quarter, plus a monthly working session with the team
✓ Free 15-page website: 12 pages designed for your business + blog, T&C & Privacy styled to match
Every plan: unlimited updates made for you, break-fix included, hosting + SSL handled, and a real team on every ticket.
Managed platform
When something breaks, you do not go looking for a developer
On WordPress and other open platforms, the host blames the plugin, the plugin blames the theme, and everyone tells you to hire someone. There is no one whose job it is to fix your site. Here there is exactly one, and fixing it is not a line item.
What is covered: anything that breaks on our side. The platform, the hosting, the code, the templates, security patches.
What is not: brand-new work such as a new integration, a new template, or a redesign, and outages at a vendor you own such as your registrar or your MLS feed. Those get scoped and quoted.
New: lead generation
We host it, we optimize it, and now we help bring the leads in
Our lead generation tool, Signal, reads public conversations on Reddit, community forums, YouTube, LinkedIn and X, finds people asking for what you sell, and puts them in your dashboard while the conversation is still live, with a note on why each one is worth a reply. It never posts or messages anyone for you.
An add-on for Growth, Premium and Ultra, not part of the plan price. Your first scan is free. After that it is $20 a scan, or 15 scans for $249/mo.
See how lead generation worksEnterprise is a different process: full custom design, Figma mockups first, and a dedicated project manager from kickoff to launch. See Enterprise, from $999/mo →
Billed monthly (annual optional). Free site build included. See full pricing details →
AI features use AI Credits from your plan’s monthly allowance, and each AI action shows its cost before you run it. Anything you do by hand, without AI, doesn’t use credits. See the AI Credit Schedule.
FAQQuestions,
Questions,
answered.
Do optometry practices need a website to get new patients?
Yes, and a properly optimized one. Patients searching for an eye doctor compare practices based on what they see online before ever picking up the phone. A slow, generic, or hard-to-navigate website loses new patients to the practice down the street with a better online presence. Your website is your primary new patient acquisition tool, especially for capturing 'near me' searches.
What should an optometry website include?
Online exam booking, doctor bios with credentials, service pages for each exam type and specialty service you offer, insurance accepted information, patient reviews, and an optical department showcase. High-performing optometry sites also include patient education content on eye health topics, built to be found in search and to keep existing patients engaged with your practice between annual visits.
How do I get my optometry practice to rank for 'eye doctor near me'?
Ranking for 'eye doctor near me' requires a fast, well-structured website with proper local SEO signals, an active Google Business Profile, and service pages optimized for the specific exam types and conditions you treat. WorkspaceCMS builds the website and content at launch, and your dashboard surfaces read-only Google Search Console and Analytics data (traffic, top queries and pages) so you always know where you stand.
Can I sell contacts or glasses through my optometry website?
We can build a contact lens renewal request flow and optical department showcase that drives patients back to your practice. For full e-commerce transactions, we integrate with platforms like Eyefinity or ABB Optical where applicable. The primary goal is to keep patients engaged with your practice rather than drifting to third-party online eyewear retailers.
How long does it take to build an optometry website?
Most optometry practice sites launch within a few business days from intake. If you have doctor headshots, credential lists, and a list of services and accepted insurance plans ready, we move quickly. Any 12-month plan includes a free site build, so there's no upfront design cost beyond the flat monthly management fee.
Should I list my accepted insurance plans on my optometry website?
Absolutely. Insurance acceptance is one of the top factors patients use to filter optometry providers. Listing your plans clearly reduces 'do you take my insurance?' calls, pre-qualifies patients before they book, and improves your search visibility for terms like 'VSP optometrist [city]' or 'EyeMed eye doctor near me'. It's one of the simplest high-value additions to any eye care website.
Agency bolt-ons
Your CMS comes with an agency that has worked since 2012 behind it.
Your CMS is the foundation. Bolt on our agency’s SEO, PPC, LSA, and social campaigns whenever you’re ready to accelerate.
SEO Campaigns
Rank for the keywords that bring paying customers.
What’s included
Ongoing organic search campaigns: keyword targeting, link building, technical audits, and monthly reporting. Built on agency data going back to 2012.
PPC / Google Ads
Paid search managed by specialists, not generalists.
What’s included
Full-funnel Google Ads management: search, display, Performance Max. Every campaign is conversion-tracked and tied to real revenue.
LSA Campaigns
Own the Local Services Ads pack in your market.
What’s included
Local Services Ads setup and management. Google-screened badge, lead verification, bid strategy, built for service-area businesses that live and die by local calls.
Social Campaigns
Meta, Instagram, TikTok: wherever your customers scroll.
What’s included
Paid social strategy, creative, and media buying across Meta, Instagram, and TikTok. Retargeting, lookalike audiences, and creative that converts.
Grow your practice
Guides for growing your optometry practices
Practical guides to get found on search, book more appointments, and win new patients.
- Get found on searchShow up first when people search for an eye exam
- Book more eye examsTurn website visitors into booked eye exams
- Win new patientsWin new patients with campaigns run by a real team
- See examplesSee a real optometry site built to book exams
- Agency vs DIYWhy DIY sites rarely rank or book, and what to do instead
Ready to get your Optometry Practices website built, free?
Annual plan includes a free semi-custom website build: 3 to 12 pages, depending on your plan.
No setup fees · 12-month term, then month-to-month · 30-day money-back guarantee