Found in AI vs Profound
Found in AI or Profound: which fits your business?
Profound is built for large brands with custom enterprise packages. Found in AI is built for businesses and agencies that want published prices, a written fix for each gap and Google rankings in the same place.
In short
Profound offers a free trial and then custom-priced Enterprise packages covering up to 9 AI answer engines with daily tracking. Found in AI publishes its prices (from $49 a month), checks 5 AI tools (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), writes an article for each question where a competitor was named and you were not, and includes Google rank tracking through Found in SEO.
Side by side
What each one includes.
| Found in AI | Profound | |
|---|---|---|
| Published price | Starter $49, Connect $149, Connect Plus $449, Connect Pro $899 a month | Free trial, then Enterprise at a custom price |
| AI tools checked | 5 on every plan: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines |
| How often | Monthly on Starter and Connect, weekly on Connect Plus and Connect Pro | Daily |
| Free trial | 7-day free trial of the real dashboard, no card | 7 days, 50 prompts a day on 3 engines |
| Writing for your gaps | Writes an article for each gap: 5 a month on Starter, 10 on Connect, more on higher plans | AI Marketer credits: limited on the trial, custom on Enterprise |
| Publishing | One click to WorkspaceCMS, WordPress, Shopify or BigCommerce, or a finished file for any other site | Not listed on their pricing page |
| Google rankings | Included: Found in SEO tracks your Google positions, 25 to 50+ keywords by plan | Not listed on their pricing page |
| Agencies | Agency plans at $499 and $999 a month, plus campaigns run by 1Digital Agency | Agency Growth plan mentioned, price not published |
Profound figures were read from their own pricing page on 5 November 2026 and may have changed since. See their current pricing
Choose Profound if
- You are a large brand that needs SSO, SOC 2 and a dedicated specialist.
- You want daily checks across more than five AI tools, including ChatGPT Shopping.
- You are happy to agree a custom enterprise package with their sales team.
Choose Found in AI if
- You want each gap turned into a written article you approve, not only a report.
- You want Google rankings and AI answers in one account, at one price.
- You want a plan you can start on for $49 a month after a free trial with no card.
Common questions.
Is Found in AI cheaper than Profound?
Found in AI publishes its prices, from $49 to $899 a month. Profound's paid plans are custom-priced, so the honest answer is that you would need a quote from them to compare.
Does Profound check more AI tools?
On Enterprise, yes: their pricing page lists up to 9 answer engines. Found in AI checks 5: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews.
Can either tool guarantee that AI assistants will name my business?
No. No tool controls what ChatGPT, Gemini or any other assistant says. A tracking tool shows you where you are named and where you are not, and the work you publish gives those tools better material to read. Answers also change from week to week.
Found in AI is not affiliated with Profound. Product names belong to their owners.