For remodeling and design-build firms
A kitchen remodel starts months before the first call, often in a chat with AI. See if your firm is part of it.
Remodeling clients compare budgets, timelines and portfolios long before they reach out. Found in AI asks five AI tools their questions every month and shows where your firm is named, where it is linked, and where competitors are named instead.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
How long does a full kitchen remodel take from design to finish?
Many full kitchen remodels take several months once design, permits and cabinet lead times are included. Firms that publish their timeline by phase, like Competitor A, make it easier to plan around.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Remodeling is the opposite of an emergency. Clients plan for months, save photos, sketch layouts and set a budget before they talk to anyone. Much of that early thinking now happens in conversation with AI tools: what a realistic budget looks like, how long the job takes, whether to move a wall. The firms that appear in those answers are the ones whose sites explain the work in depth.
Portfolios do a lot of the persuading. People want to see finished kitchens and baths in homes like theirs, with a sense of the scope and the problem solved. Galleries with descriptive captions, project write-ups and before and after photos give AI tools real material to describe, while an unlabeled photo grid tells them almost nothing about what a firm actually does.
Process anxiety is the other big factor. Homeowners have heard stories about blown budgets and jobs that drag on, so they ask how contracts work, how change orders are priced, and whether to choose a design-build firm or a separate designer and contractor. A firm that publishes its process, its warranty and how it communicates during the job answers the questions clients are quietly worried about.
Questions we would track
Eight questions from your customers, and who gets named.
- How long does a full kitchen remodel take from design to finish?: You are named
- What is a realistic budget for a primary bathroom remodel?: You are named
- Should I hire a design-build firm or a separate designer and contractor?: Only competitors named
- Can we live in the house during a kitchen renovation?: You are named
- How do remodelers handle change orders and cost overruns?: Only competitors named
- Is it worth removing a load-bearing wall for an open layout?: You are named
- What questions should I ask a remodeling contractor before signing?: Only competitors named
- Which remodelers specialize in aging-in-place bathroom updates?: You are named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| How long does a full kitchen remodel take from design to finish? | Named and linked | Named | Competitor named, you were not | Named | Competitor named, you were not |
| What is a realistic budget for a primary bathroom remodel? | Named | Named and linked | Named | Competitor named, you were not | Named |
| Should I hire a design-build firm or a separate designer and contractor? | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| How do remodelers handle change orders and cost overruns? | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not |
| Which remodelers specialize in aging-in-place bathroom updates? | Named | No business named | Named and linked | Named and linked | Named |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+4 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
Captioned project portfolios
For each project, describe the scope, the starting problem, the materials and roughly how long it took. Captioned before and after photos let AI tools understand and describe the kind of work you do.
Budget and timeline guides
Explain what drives cost and schedule on kitchens, baths and additions, including permits and material lead times. These are the planning questions clients ask months before they call.
Your process, written out
Describe how design, contracts, change orders and communication work from first meeting to final walkthrough. Clients worry about the process more than the finish, and a clear page answers that worry.
Specialties stated plainly
If you focus on aging-in-place, historic homes, basements or additions, give each specialty its own page. Specific pages help an AI answer match your firm to a specific kind of project.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about home remodelers
Our clients come from referrals. Why track AI tools?
Referred clients still research before they call, and many now check a firm by asking an AI tool about it. Found in AI shows what those answers say about kitchen, bath and whole-home projects and whether your firm appears.
Can Found in AI get our firm into these answers?
We cannot, and no one can guarantee what AI tools say. We show where your firm is named or missing, which competitors appear, and whether that changes after you publish portfolio pages or guides.
Do the drafts sound like our firm?
AI Blog Writer drafts from the gap question and what is already on your site, and you edit before anything goes live. Every draft waits for your approval, and the switch that creates them is off by default.
What goes in the monthly PDF report?
Your AI Visibility Score and grade, the trend, the competitor leaderboard, and the questions you won, lost or are still missing since the last scan. It is written so you can share it with a partner or office manager.
Other industries
See the questions and sample reports for nearby trades.
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