For heating and cooling companies
On the first hot day of the year, people ask AI who fixes air conditioners. Know if they hear about you.
Found in AI asks ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews the repair and replacement questions homeowners ask, then shows you who was named. It tracks how that shifts from season to season.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
Should I repair or replace a 15-year-old air conditioner?
At around 15 years, replacement often makes sense if the unit needs a major part such as a compressor. Local contractors that explain this tradeoff in detail include Competitor B, which publishes a repair-or-replace checklist and its financing terms.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Demand in heating and cooling arrives in waves. The first heat wave or cold snap sends a flood of people to their phones at once, and many now ask an AI tool who can come out today. Those answers draw on sites that say plainly whether a company handles no-cool and no-heat calls, how scheduling works, and what a service visit costs.
Replacement is a slower, more expensive decision. A homeowner facing a new system wants to understand efficiency ratings, sizing, financing and rebates before inviting anyone over. They ask AI tools to explain the tradeoffs, and companies that publish honest repair-or-replace guidance give those tools a clear source to draw from instead of a generic summary.
The relationship often continues long after the install. Maintenance plans, filter reminders and seasonal tune-ups are how many HVAC companies keep customers for years, and people ask whether those plans are worth paying for. A page that spells out what a plan covers, how often visits happen and what it costs is the kind of detail an answer can repeat.
Questions we would track
Eight questions from your customers, and who gets named.
- Who can fix an AC that stopped cooling today?: You are named
- Should I repair or replace a 15-year-old air conditioner?: You are named
- Is a heat pump a good idea in a cold winter climate?: Only competitors named
- What does an HVAC maintenance plan usually include?: You are named
- Which HVAC companies offer financing on new systems?: Only competitors named
- Why is my furnace blowing cold air?: You are named
- Are there rebates for high-efficiency air conditioners?: Only competitors named
- How do I know what size AC unit my house needs?: You are named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Who can fix an AC that stopped cooling today? | Named and linked | Named | Named and linked | Competitor named, you were not | Named |
| Should I repair or replace a 15-year-old air conditioner? | Named | Competitor named, you were not | Named | Named and linked | Competitor named, you were not |
| Is a heat pump a good idea in a cold winter climate? | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not |
| Which HVAC companies offer financing on new systems? | No business named | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not |
| How do I know what size AC unit my house needs? | Named | Named and linked | Named | Named | No business named |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+6 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
Same-day service details
Say whether you take same-day no-cool and no-heat calls, what hours dispatch runs, and what the diagnostic visit costs. During a heat wave these are the exact facts people ask AI tools to find.
Repair or replace guidance
Publish your honest view on when an older system is worth repairing, with the warning signs and age ranges you use. This is one of the most common questions in the trade and few sites answer it well.
Financing, rebates and efficiency
Explain the financing you offer, the rebate programs your systems may qualify for, and what efficiency ratings mean in plain words. Replacement shoppers ask about money first, and clear answers give tools something to cite.
Maintenance plan specifics
List what your plan includes, how many visits per year, priority scheduling, and the price. Vague plan pages get skipped, while a specific one is easy for an AI answer to describe accurately.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about hvac companies
Do you track seasonal questions separately?
Yes. Cooling questions and heating questions are grouped so you can see how you are named before summer and before winter. The monthly report shows whether a seasonal gap has opened or closed since your last scan.
Can this promise more calls during a heat wave?
No, and no one can guarantee what AI tools say or when they say it. Found in AI shows where your company is named and where competitors appear instead. What you publish to close those gaps is up to you, and we track whether anything changes.
Can I add questions about the brands I install?
Yes. You can add questions about specific system types, heat pumps or ductless units, and remove any that do not fit your work. The scan uses your list from the next month on.
Does AI Blog Writer post anything automatically?
Never. The Write content for my gaps switch starts off. When it is on, you get one draft per gap, and nothing is published until you approve it.
Other industries
See the questions and sample reports for nearby trades.
See whether AI tools name your roofing company for storm damage, insurance claims and full replacements.
Track whether AI tools name your electrical company for panel upgrades, EV chargers, generators and repairs.
See which AI tools name your firm for kitchen, bath and whole-home remodeling research, and where you are missing.