Found in SEO · Keyword gaps
The searches you are missing, turned into a to-do list.
A gap is a search that should bring you customers but does not yet: a keyword stuck on page two, buried deeper, or not ranking at all. Found in SEO sorts them by how close you are and sends each one to your content queue as a suggested article or page update, right beside your AI gaps.
| Keyword | Where you are | Band | Suggestion |
|---|---|---|---|
| best running shoes flat feet | 13 | Page two | Improve /flat-feet |
| trail shoes vs road shoes | 18 | Page two | New article |
| how long do running shoes last | 27 | Deeper | New article |
| wide toe box sneakers | Not ranking | Missing | New collection page |
Example data. Suggestions wait in your queue until you choose what to do with them.
Three kinds of gap
Sorted so the easy wins come first.
Page two
Positions 11 to 20. You are close, and an improved page or one strong article is often enough to reach page one. These lead the list.
Deeper
Ranking, but past page two. Usually a sign the page answers the question only partly, or that another page of yours is competing with it.
Not in the first three pages
No page of yours shows up for the search. These usually need a new article, a new collection page or a new service page.
One queue
Google gaps and AI gaps, in the same list.
Found in AI already turns the questions where AI tools skip you into suggested content. Found in SEO adds Google gaps to that same queue, so you work from one list instead of two tools with two opinions.
The overlap is often where the best work is. A page that ranks well on Google is more likely to be the page an AI tool quotes, so closing a Google gap can help your AI visibility too.
From gap to page
What happens next.
Suggested
Each gap becomes a suggestion with the keyword, where you stand, and whether it needs a new page or an update to an existing one.
Written
Approve it and we write it: a gap article, a page rewrite or a product page, counted against the articles your plan includes each month.
Measured
The keyword stays tracked, so the next scheduled check shows whether the new page moved it.
Plainly
What a gap list is not.
It is not a promise of rankings. It is the shortest list of work most likely to move them.
It is not automatic publishing. Nothing reaches your website until you approve it.
It is not a keyword dump. Gaps come from the keywords you track for your business, not from a list of every search on earth.
Questions
About keyword gaps.
Where do the gaps come from?
From the Google keywords you track. Each scheduled check sorts them into page two, deeper and not ranking, and the gaps go to your content queue.
Do I have to act on every gap?
No. Skip the ones that do not fit your business. The rest wait until you are ready.
Is writing included?
Every Found in AI plan includes a number of gap articles each month. The pricing page shows how many for each plan.