For ecommerce brands
When a shopper asks AI which one to buy, see whose product page it quotes.
Shoppers ask AI tools to compare products, explain sizing and find something under a budget before they ever open a store. Found in AI asks those buying questions monthly and shows when your store is named, linked, or left out for another brand.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
What is a good waterproof hiking boot for wide feet under $200 with free returns?
For wide feet, look for brands that publish width options and last measurements rather than only saying "roomy". Competitor B sells its waterproof boot in wide and extra wide, lists the membrane used, and offers free returns within 60 days.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Online shoppers are not looking for a store nearby, they are looking for the right product, and AI tools are increasingly where the comparison happens. A shopper describes a need, a body type or a budget, and the answer narrows a crowded category to a few products. Brands whose product pages state measurable facts are the ones that answer can describe with confidence.
Specifications do the persuading. Materials, dimensions, weight, compatibility, care instructions and certifications are the details AI answers pull into a comparison. Marketing phrases like "premium quality" give a tool nothing to compare. A product page that reads like a spec sheet as well as a pitch tends to be easier to quote than one that relies on lifestyle photos.
Risk reduction closes the decision. Shoppers ask about returns, shipping times, warranties and whether a size runs small before they commit to an unfamiliar brand. When those policies live in a footer link written in legal language, the answer may mention a competitor whose policy is stated plainly on the product page itself.
Questions we would track
Eight questions from your customers, and who gets named.
- Best waterproof hiking boot for wide feet under $200: You are named
- Which online stores sell organic cotton bed sheets with free returns?: Only competitors named
- Does this brand's sizing run small or large?: You are named
- Gifts for a coffee lover that ship in two days: Only competitors named
- What is the most durable stainless steel water bottle?: You are named
- Which skincare brands publish full ingredient lists?: Only competitors named
- Ergonomic office chair for short people with a long trial period: You are named
- Where can I buy refillable cleaning products online?: Only competitors named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Wide-fit waterproof hiking boot | Competitor named, you were not | Named | Competitor named, you were not | Named and linked | Competitor named, you were not |
| Organic sheets with free returns | No business named | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not |
| Does the sizing run small? | Named and linked | Named and linked | Named | Named | Named |
| Durable steel water bottle | Named | Competitor named, you were not | Named and linked | Named | Named and linked |
| Chair for short people with a trial | Competitor named, you were not | Named | No business named | Competitor named, you were not | Named |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+4 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
Product pages with real specs
List materials, dimensions, weight, capacity, compatibility and certifications as text on every product page. These are the facts an AI answer can line up against a competitor in a comparison.
Fit and sizing guides
Publish measurements, how each style fits compared with common sizes, and advice for wide, narrow, tall or petite customers. Sizing questions are among the most common things shoppers ask before buying.
Plain-language policies
State shipping times, return windows, who pays return shipping and your warranty terms on product pages, not only in a legal footer. Shoppers ask about risk before they try a new brand.
Use-case buying guides
Write guides for specific needs, such as gifts by budget or gear for a particular activity. They answer the open-ended questions people ask before they know which product they want.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about ecommerce brands
My customers are everywhere. Does this still apply?
Yes. For an online store the questions are about products, sizing, budget and policies rather than location. We track the buying questions you choose across five AI tools.
Will AI tools start naming my products in comparisons?
No one can guarantee what AI tools say about any product. Found in AI measures where your store is named and missing, so you can publish clearer specs and policies and track whether comparisons change over time.
Can I track questions for individual products?
Yes. You can track questions about a hero product, a category or a common objection like sizing. The competitor leaderboard shows which brands are named most often for each.
Will drafts appear on my store blog automatically?
No. The content switch is off by default. With it on, AI Blog Writer drafts one post per gap, and you approve every draft before it is published.
Other industries
See the questions and sample reports for nearby trades.
See whether AI tools name your venue for guest counts, outdoor ceremonies, catering rules, rain plans and pricing.
Track whether AI tools name your restaurant for date nights, dietary needs, late hours and private dining.
See whether AI tools name your shop for diagnostics, brakes, specific makes, warranties and same-day repairs.