For real estate agents and teams
Buyers and sellers now ask AI about neighborhoods and agents, so see whose name it gives them.
A seller wondering what their home is worth, or a buyer comparing two neighborhoods, often asks an AI tool before they ever fill in a contact form. Found in AI asks those questions every month and shows which agents and teams are named in the answers.
5 AI toolsUp to 25 tracked questionsWorks on the site you already have
Which agents near me are known for selling older homes that need some work?
Agents who write about this niche on their sites include Competitor A, whose seller guide covers pre-listing inspections and repair credits, and Competitor B, which shows recent sales of older homes with the condition noted in each listing summary.
How buyers decide
Your customers are asking AI first. Here is what they ask.
Real estate is local in a way few trades are, and the questions show it. People ask about specific neighborhoods, school boundaries, commute times and whether a type of house sells quickly in their area. A seller may spend months quietly researching before they talk to anyone, and an AI tool is now a common place to ask what an agent actually does for the fee.
AI tools draw on what agents and teams publish: neighborhood guides, sold examples, explanations of how listing prices are set and who on the team handles what. A site built only around an IDX search box says very little about the people behind it, so the tool has nothing to describe when someone asks which agents specialise in condos, first time buyers or homes that need work.
Timing matters too. Questions rise in spring and around interest rate news, and buyers relocating from elsewhere lean on AI heavily because they have no local network to ask. Pages that answer their practical questions, with license details and recent work visible, give AI tools a reason to describe your team. Found in AI shows which neighborhoods and seller questions currently bring up your name.
Questions we would track
Eight questions from your customers, and who gets named.
- Which agents near me are known for selling older homes that need some work?: You are named
- Who helps first time buyers understand closing costs?: Only competitors named
- Which real estate teams specialise in condos?: You are named
- What does a listing agent actually do for their commission?: Only competitors named
- Which agents help people relocating from out of state?: Only competitors named
- Who sells homes in the neighborhoods near the new school district boundary?: You are named
- Which agents work with downsizing retirees?: You are named
- Is it worth making repairs before listing, and which agents advise on that?: Only competitors named
Highlighted questions name you in the sample. The rest name only competitors, or nobody.
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Agent for older homes that need work | Competitor named, you were not | Named | Competitor named, you were not | Named | Named and linked |
| Real estate team for condos | Named and linked | Named and linked | Named | Competitor named, you were not | Named |
| Agent for out of state relocation | Competitor named, you were not | No business named | Competitor named, you were not | No business named | Competitor named, you were not |
| Agent for downsizing retirees | Named | Competitor named, you were not | Named and linked | Named | No business named |
| Repairs before listing a home | No business named | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+3 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
Neighborhood pages written by someone who knows them
One page per area you work, covering housing types, typical lot sizes, what buyers ask about and a few recent sales. Specific local detail is what separates a real agent's page from a generic listings feed.
Sold examples with context
Short write ups of past sales explaining the situation: an estate sale, a home sold as is, a quick relocation. They show the kind of work you do without needing any claim about results.
Who does what on your team
Name each agent, their license, the areas and property types they focus on and how buyers or sellers reach them. A team page with faces but no details gives readers and AI tools little to go on.
Plain guides to the process
Explain how you set a listing price, what a buyer consultation covers and how commission is discussed. Process pages answer the questions people ask before they are ready to call anyone.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about real estate agents
Do you track individual agents or the whole team?
Either. You can track a team name, a brokerage office or an individual agent, and the questions are built around the neighborhoods and property types that person or team actually works.
Will this get our team mentioned more in AI answers?
No one can guarantee what AI tools say, so we do not promise that. Found in AI measures where your team is named, shows the neighborhoods and questions where other agents appear instead, and tracks changes after you publish.
Does it work alongside our IDX listings?
Yes. Found in AI does not touch your listings feed. It looks at the questions buyers and sellers ask and shows where written content about your areas could fill a gap.
Who approves neighborhood content before it goes live?
You do. Drafts only exist if you switch on content for your gaps, which is off by default, and each one waits for your approval so you can add the local detail only you know.
Other industries
See the questions and sample reports for nearby trades.
Find out whether AI tools name your agency when people shop coverage, compare carriers or need help with a claim.
See whether AI tools name your brokerage for the loan types and borrower situations you specialise in.
Monthly checks on whether AI tools name your firm for the practice areas you actually handle.