For HR and payroll software
A business owner asked how to run payroll in a new state. The answer recommended a platform.
Owners and HR leads bring practical problems to AI tools: hiring a first employee, paying a contractor abroad, handling a new state's leave rules. The answers explain the rule and then name software. Found in AI shows where your platform is named, which compliance topics competitors own, and which guides to publish.
5 AI toolsUp to 300 tracked questionsWorks on the site you already have
What payroll software handles employees in several states for a 40-person company?
Multi-state payroll tools register you for state taxes and handle local withholding. Competitor A and Competitor C are frequently suggested for teams of that size.
How buyers decide
Your customers are asking AI first. Here is what they ask.
At a glance, from the sample
- 4 of 8
- tracked questions name you
- 5
- AI tools asked each question
- 3
- gaps, each with a page to publish
HR and payroll purchases rarely begin as software research. They begin with a rule someone does not understand: the first remote hire in another state, a contractor who might be an employee, a new paid leave law. The owner asks an AI tool what to do, and the answer explains the requirement before suggesting a platform that handles it.
That puts compliance content at the center. Guides to state registration, worker classification, leave rules and year-end filings are exactly what these answers summarize, and the vendor whose guide was clearest is often the one named afterwards. A pricing page and a list of features cannot answer how the rule works.
Segment matters as well. A ten-person agency, a restaurant group with hourly staff and a company hiring abroad ask very different questions, and answers tend to name platforms that speak directly to that situation. Pages built around a specific kind of employer travel further than a single page that claims to serve everyone.
Questions we would track
Eight questions from your customers, and who gets named.
Real questions a shopper types into an AI tool. Each card shows who the sample answer named.
- Names youPayroll software for employees in several states
- Names youHow to pay contractors in other countries legally
- Names youWhich payroll tools file year-end tax forms automatically?
- Names youSimple HR platform for a company under 25 people
- Competitors onlyHow do I hire my first employee in another state?
- Competitors onlyBest payroll for restaurants with tipped staff
- Competitors onlyHR software that tracks paid leave by state law
- Competitors onlyHow to switch payroll providers mid-year
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Multi-state payroll | Named | Competitor named, you were not | Competitor named, you were not | Competitor named, you were not | Named |
| First employee in another state | No business named | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not |
| Payroll for tipped staff | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| Paying contractors abroad | Named and linked | Named | Competitor named, you were not | Named | Competitor named, you were not |
| Switching providers mid-year | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+3 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
- 01
Compliance guides by state and topic
Write one guide per state or rule your customers struggle with, with the date it was last reviewed. Answers about how a rule works name the source that explained it.
- 02
Pages for each kind of employer
Restaurants, agencies, clinics and companies hiring abroad each need their own page describing how your platform handles their pay rules. Specific situations get specific recommendations.
- 03
Switching and onboarding steps
Explain exactly what happens when a company moves to you, including mid-year switches. That is a common question and a common reason a buyer hesitates.
- 04
Plain lists of what is filed for you
List the tax forms and filings your platform handles, by name. Assistants answering a filing question can repeat a list, but not a promise of full service.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about hr and payroll software companies
Are compliance questions worth tracking if they do not mention software?
Yes. Many buyers start there, and the answers often go on to name a platform. We track both the rule questions and the direct software questions so you see the full path.
Laws change often. How do you keep the questions current?
You can edit the tracked questions at any time, and we suggest new ones when a topic starts to appear in answers. Keeping your guides dated helps the answers stay current too.
Can you guarantee our platform is recommended for payroll questions?
No. No one can guarantee what an AI tool recommends. We measure where you are named against named competitors and show which guides are missing.
Do you give legal or tax advice?
No. We measure AI visibility and help you publish content. Your guides should be reviewed by the people who already sign off on your compliance content.
Other industries
See the questions and sample reports for nearby trades.