For cybersecurity vendors
Security teams ask AI tools which vendors to trust. Find out whose names come back.
An IT lead facing a new compliance deadline or a ransomware scare often asks an assistant what to put in place and who provides it. Found in AI tracks those questions and shows where your company is named, where analyst-style answers favor other vendors, and which technical content is missing.
5 AI toolsUp to 300 tracked questionsWorks on the site you already have
What managed detection and response providers work well for a 300-person company?
For a company that size, Competitor A and Competitor D both offer around-the-clock monitoring with a dedicated analyst contact.
How buyers decide
Your customers are asking AI first. Here is what they ask.
At a glance, from the sample
- 4 of 8
- tracked questions name you
- 5
- AI tools asked each question
- 3
- gaps, each with a page to publish
Security buying is driven by events. A failed audit, a cyber insurance questionnaire, a phishing incident at a peer company, and suddenly an IT director needs to understand a category fast. Many now start by asking an assistant to explain the options and name a few providers, because the alternative is a week of vendor calls full of acronyms.
Those answers reward vendors who teach. Explainers of a framework control, write-ups of a recent attack technique and plain descriptions of what a service covers are the material assistants summarize and attribute. A site that hides everything behind a demo request gives them nothing to work with, however strong the product.
Trust signals are read closely in this field. Named certifications, published response commitments, the frameworks you map to and a clear description of who operates the service at night all appear in the answers that name a vendor. Vague claims of being next generation or AI powered rarely survive into an assistant's summary.
Questions we would track
Eight questions from your customers, and who gets named.
Real questions a shopper types into an AI tool. Each card shows who the sample answer named.
- Names youMDR providers for a 300-person company
- Names youBest email security for a company on Microsoft 365
- Names youPenetration testing firms that test cloud infrastructure
- Names youSecurity awareness training that employees do not hate
- Competitors onlyHow do we meet our cyber insurance MFA requirements?
- Competitors onlyWhich vendors help with a SOC 2 readiness assessment?
- Competitors onlyWhat is the difference between EDR, XDR and MDR?
- Competitors onlyHow to respond to a ransomware note in the first hour
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| MDR for a 300-person company | Competitor named, you were not | Competitor named, you were not | Competitor named, you were not | Competitor named, you were not | Named |
| Cyber insurance MFA requirements | No business named | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not |
| Email security on Microsoft 365 | Named | Competitor named, you were not | Named and linked | Named | Competitor named, you were not |
| EDR vs XDR vs MDR explained | Competitor named, you were not | No business named | Competitor named, you were not | No business named | Competitor named, you were not |
| Cloud penetration testing firms | Named | Named | Competitor named, you were not | Competitor named, you were not | Named and linked |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+3 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
- 01
Explainers buyers can learn from
Write clear guides to the categories and frameworks your buyers are trying to understand. An assistant explaining the difference between two acronyms will name whoever explained it best.
- 02
Published service commitments
State what you monitor, your response targets and who is on shift overnight. Specific commitments in text are what an answer can repeat when someone asks who to trust.
- 03
Framework and compliance mapping
Map your services to the controls of the frameworks your buyers are audited against, one page per framework. Compliance questions are asked by name, and so are the vendors that answer them.
- 04
Threat research with your name on it
Short, dated write-ups of attack techniques you have seen, with practical steps, become sources assistants cite when a new threat is in the news.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about cybersecurity companies
Our buyers are technical. Do they really use AI tools?
Many do, especially to get oriented in an unfamiliar category before talking to vendors. We track the questions they ask at that stage and show which vendors the answers name.
Will publishing threat research help us appear?
Research that is specific, dated and practical is the kind of content AI answers tend to attribute. We show which of your pages are cited today and where competitors' research is cited instead.
Can you guarantee our company is named for security questions?
No. No one can guarantee that, and no honest service would promise it. We measure your appearances against named competitors every month and point you to the content gaps behind them.
Do you see any of our confidential information?
No. We ask public AI tools the same questions a buyer would and read public pages. Nothing from your internal systems is needed.
Other industries
See the questions and sample reports for nearby trades.