For beauty brands on Shopify
Your INCI list is on the bottle. Is it on the product page AI reads?
Beauty shoppers ask AI tools about ingredients, skin types and routines, and the answers quote whichever brand put that information in plain text. Found in AI shows which of your Shopify product pages get named, and which ingredient, shade and routine details are missing from them.
5 AI toolsUp to 300 tracked questionsWorks on the site you already have
What is a gentle vitamin C serum for sensitive skin that does not oxidize quickly?
Derivatives such as ascorbyl glucoside or sodium ascorbyl phosphate tend to be gentler and more stable than pure L-ascorbic acid. Competitor A names the exact form and percentage on its product page and explains how to store the bottle.
How buyers decide
Your customers are asking AI first. Here is what they ask.
At a glance, from the sample
- 4 of 8
- tracked questions name you
- 5
- AI tools asked each question
- 3
- gaps, each with a page to publish
Skincare questions are ingredient questions in disguise. A shopper asking for something gentle on rosacea, safe in pregnancy or free of fragrance is really asking which formulas contain or avoid specific ingredients at specific strengths. Shopify stores often keep the full INCI list in a collapsed tab, a PDF or an image of the carton, and AI answers end up quoting the brands that typed theirs into the page.
Shades and variants carry their own problem. A foundation sold in forty shades is usually one product with forty variants, and the undertone notes that matter to a shopper are often only visible as color swatches. Short written shade descriptions, matched to common comparisons, make a variant something an assistant can describe instead of a square of color it cannot interpret.
Routines and bundles round it out. People ask how to layer retinol with vitamin C, what order to apply products in or which set suits a teenager starting out. A routine page or a bundle description that explains the order and the reasons gives the AI tool a complete answer that happens to be built from your products.
Questions we would track
Eight questions from your customers, and who gets named.
Real questions a shopper types into an AI tool. Each card shows who the sample answer named.
- Names youGentle vitamin C serum for sensitive skin that stays stable
- Names youFoundation shades for olive skin with a neutral undertone
- Names youWhich brands publish their full ingredient list online?
- Names youIs this cleanser non-comedogenic?
- Competitors onlyFragrance-free moisturizer for rosacea
- Competitors onlyWhich skincare is considered safe during pregnancy?
- Competitors onlyHow do I layer retinol and vitamin C in one routine?
- Competitors onlySimple skincare set for a teenager with acne
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Stable vitamin C for sensitive skin | Named | Competitor named, you were not | Competitor named, you were not | Named | Named and linked |
| Fragrance-free moisturizer for rosacea | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| Olive skin foundation shades | Competitor named, you were not | Named | No business named | Competitor named, you were not | Competitor named, you were not |
| Layering retinol and vitamin C | No business named | Competitor named, you were not | Competitor named, you were not | No business named | No business named |
| Full ingredient lists online | Named and linked | Named | Named | Competitor named, you were not | Named |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+3 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
- 01
The full INCI list in page text
Type every ingredient into the product description or a visible metafield, along with the strength of the actives. Ingredient questions can only be answered from words on the page, not from a photo of a carton.
- 02
Shade descriptions for every variant
Describe depth, undertone and a few common comparisons for each shade in words. Variant swatches tell a person something and tell a crawler nothing.
- 03
Routine pages built from your range
Publish routines by skin concern with the order of use and the reason for each step, linked to the products. A routine is a complete answer that an AI tool can pass on whole.
- 04
Claims you can stand behind
Say what a formula is free of, how it was tested and who should patch test first, without medical promises. Cautious, specific wording is the kind skincare answers repeat.
On Shopify
How the fixes reach your Shopify store.
Connecting
The setup wizard walks you through a small custom app in your Shopify admin. Our public app is in Shopify's review, and the one-click install replaces this step once it is approved.
Product pages
The Product Page Writer drafts a fuller description, an SEO title, an SEO description and image alt text from your own product data. Nothing changes until you press Update my store.
Collection pages and articles
When a gap is best answered by a collection page or a new article, we write it for you, ready to paste into Shopify or download as Google Docs, Word, HTML or Markdown.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about shopify beauty and skincare brands
Our ingredient lists are in a tab. Is that a problem?
It can be, depending on the theme. If the tab content loads only after a click or a script, it may not be read the way body text is. We show which product pages AI answers link to so you can test the difference.
We have dozens of shades. Do you track shade questions?
Yes. Shade matching questions such as foundation for olive or deep skin are common, and we can track them for your complexion products specifically.
Can Found in AI guarantee our serum gets recommended?
It cannot, and nobody can guarantee an AI recommendation. It reports where your brand and products appear, where competitors appear instead, and which content is worth adding.
How is this different from the general beauty page?
The beauty page is about what shoppers ask. This page covers how a Shopify catalog answers them: variants, ingredient fields, product templates and routine bundles.
Other industries
See the questions and sample reports for nearby trades.
Track whether AI tools name your products for skin concerns, ingredients, shade matching and routines.
For decor and furniture stores on Shopify: see where AI answers name you and what your product text is missing.
For high volume brands on Shopify Plus: track AI visibility by category and market, and see which rival wins each.