Skip to content
Free scanStart tracking

For B2B and wholesale sellers

When a buyer asks AI for a supplier with low minimums, see which companies make the list.

Purchasing managers and small retailers now ask AI tools to build a supplier shortlist before they request a single quote. Found in AI asks the sourcing questions your buyers ask about minimums, lead times, certifications and terms, and shows whether your company is on that list.

5 AI toolsUp to 300 tracked questionsWorks on the site you already have

Tracked questionSample
ClaudeChatGPTGoogle AI Overviews

Which wholesale suppliers offer private label skincare with low minimum order quantities?

Several manufacturers serve small brands. Competitor A lists a minimum of a few hundred units per formula on its site and publishes typical lead times, and Competitor C offers stock formulas with custom labels.

You: not named2 competitors namedClaude

How buyers decide

Your customers are asking AI first. Here is what they ask.

At a glance, from the sample

4 of 8
tracked questions name you
5
AI tools asked each question
3
gaps, each with a page to publish
See a full sample report →

B2B buyers do their homework before a sales call. A café owner looking for compostable cups, a hardware store sourcing fasteners or a startup brand searching for a contract manufacturer asks an AI tool to narrow the field by minimum order, unit price range, lead time and location. Suppliers whose sites state those terms openly can be compared and named; suppliers who answer every question with request a quote are hard to include.

Compliance and capability questions carry a lot of weight. Buyers ask which suppliers are certified to a specific standard, can ship with a given incoterm, support EDI or offer net payment terms. These answers come from capability pages, certificates and trade documentation. A spec sheet available as readable text, not only as a scanned PDF, makes a supplier far easier for an assistant to describe accurately.

Wholesale buying is also local and logistical. Someone asks for a distributor that delivers to a particular region, keeps stock in a domestic warehouse or can fulfill a reorder within a week. Published service areas, warehouse locations and reorder processes turn a supplier from a name into a practical recommendation.

Questions we would track

Eight questions from your customers, and who gets named.

Real questions a shopper types into an AI tool. Each card shows who the sample answer named.

Named in 4 of 8
  • Names youPrivate label skincare suppliers with low minimum order quantities
  • Names youWhich distributors offer net 30 terms to new accounts?
  • Names youWhich suppliers support EDI with major retailers?
  • Names youDoes this supplier ship samples before a bulk order?
  • Competitors onlyWholesale compostable cups for a coffee shop
  • Competitors onlyDomestic suppliers of stainless fasteners with fast lead times
  • Competitors onlyContract manufacturer for a small snack brand
  • Competitors onlyHow do I verify a wholesale supplier is legitimate?

Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.

Sample report

What your monthly report looks like.

Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.

QuestionChatGPTClaudePerplexityGeminiGoogle AI Overviews
Private label skincare, low minimumsNamedCompetitor named, you were notCompetitor named, you were notNamedCompetitor named, you were not
Wholesale compostable cupsCompetitor named, you were notNo business namedCompetitor named, you were notCompetitor named, you were notNo business named
Net 30 terms for new accountsNo business namedNamedNo business namedCompetitor named, you were notNamed
Domestic fasteners, fast lead timeCompetitor named, you were notCompetitor named, you were notNo business namedCompetitor named, you were notCompetitor named, you were not
Samples before bulk ordersNamed and linkedNamedNamedNo business namedCompetitor named, you were not
Named and linkedNamedOnly competitors namedNobody namedSample data

AI Visibility ScoreSample data

MayJunJulAugSepOct

+3 since your last scan

Share of tracked answers that name each businessSample data
Competitor A50%
Competitor B35%
You28%
Competitor C19%
Competitor D8%

What AI tools can use

Content that answers the questions in your trade.

We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.

  1. 01

    Terms on the page, not behind a form

    Publish minimum order quantities, price breaks or ranges, lead times and payment terms where buyers can read them. A tool building a shortlist compares stated terms, and a supplier with none stated is skipped.

  2. 02

    Spec sheets and certificates as text

    Put specifications, materials, tolerances and certifications on HTML pages with downloadable documents as a backup. Readable text is what lets an assistant confirm a capability.

  3. 03

    Industry and use case pages

    Explain who you supply and how, for example cafes, salons, contractors or new brands, with examples of typical orders. Sourcing questions usually name the buyer's industry, and these pages match it.

  4. 04

    Logistics and onboarding explained

    Describe warehouses, delivery regions, sample policies, account setup and reorder steps. Practical detail helps an AI answer move from naming suppliers to telling the buyer how to start.

Gaps

Where a competitor was named and you were not.

Every report lists these gaps, with an idea for what to publish to answer each question.

Wholesale compostable cups for a coffee shopNamed instead: Competitor A and Competitor CWhat to publish to answer itCompostable Cups for Cafes: Sizes, Case Quantities and Lead Times
Domestic suppliers of stainless fasteners with fast lead timesNamed instead: Competitor BWhat to publish to answer itStainless Fasteners in Stock: Grades, Standards and Ship Times
How do I verify a wholesale supplier is legitimate?Named instead: Competitor DWhat to publish to answer itA Buyer's Checklist for Vetting Suppliers, and How We Answer It

Questions about b2b wholesale suppliers

Our buyers are businesses. Do they really use AI tools to source?

Many start there to narrow a long list before contacting anyone. We track the sourcing questions in your category so you can see whether you make the shortlist at that early stage.

We do not publish prices. Can we still be visible?

You can, but stated terms help. Even ranges, minimums and lead times give a tool something concrete to compare. The report shows which competitors publish terms and get named for it.

Can you guarantee more quote requests?

No one can guarantee that. Neither we nor anyone else controls what AI tools say. We measure your presence in sourcing answers each month and help you publish the capability content those answers rely on.

Can AI Blog Writer write technical content for buyers?

It can draft use case pages and buyer guides from your specs and the gap question. Technical figures should be checked by your team before you approve the draft.

Not just another AI tracker

More than a score. Four things a tracker leaves out.

A tracker tells you whether you were named. Found in AI shows where a competitor wins, writes the answer (and publishes it, where your site supports one-click publishing), and puts an AI analyst and a real agency behind it.

Gap analysis

Every question where AI names a competitor and not you, ranked by what it costs you. Few tools show this.

Learn more

Content written for each gap

After a scan we write the article that answers it and publish it for you in one click on WorkspaceCMS, WordPress or BigCommerce. On any other site we hand you the finished article to publish yourself, as Google Docs, Word, HTML or Markdown.

Learn more

Sage, your AI analyst

Ask what to fix and how, in plain words. Improve your visibility yourself, without hiring an expert team.

Learn more

Experts when you want more

Built by 1Digital Agency, in business since 2012. Add a campaign and strategists work on your site, content and sources.

Learn more

Find out if you are found in AI.

Tracking starts at $49 a month, on the website you already have. You do not need a new site.

The scan is free. In return, someone from our team may email or call you to go over your results and hear how you liked it. Or view a sample report