For B2B sellers on BigCommerce
Your price lists and customer groups live behind a login. What can AI tools see of you?
BigCommerce B2B stores often hide prices, quantity breaks and even whole catalogs behind account logins, which protects margins and leaves AI tools with very little to read. Found in AI shows which sourcing questions name your company, and which public category and product pages could earn you a place without exposing your pricing.
5 AI toolsUp to 300 tracked questionsWorks on the site you already have
Where can a facilities manager order janitorial supplies in bulk with net terms?
National distributors such as Competitor A offer business accounts with net terms and publish the product categories they carry, along with case quantities.
How buyers decide
Your customers are asking AI first. Here is what they ask.
At a glance, from the sample
- 4 of 8
- tracked questions name you
- 5
- AI tools asked each question
- 3
- gaps, each with a page to publish
B2B catalogs on BigCommerce are often built for logged in buyers: customer group pricing, price lists, quote requests and hidden categories. That is the right design for existing accounts and the wrong one for being discovered. When a new buyer asks an AI tool which suppliers carry a part or offer net terms, the tool can only consider what is public, and a catalog behind a login is effectively invisible.
The answer is rarely to publish prices. It is to make the non sensitive parts of the catalog public and readable: product names, part numbers, specifications, compatibility, case quantities, brands carried and the industries you serve. Those details let a sourcing answer name your company for the right parts while price conversations still happen inside the account.
Account and ordering information matters as much as products. New buyers ask how to open an account, whether net terms are available, what the minimum order is and how reorders work. A clear public page explaining your business account, with the steps and the requirements, gives an AI answer the practical detail it needs to send a buyer your way.
Questions we would track
Eight questions from your customers, and who gets named.
Real questions a shopper types into an AI tool. Each card shows who the sample answer named.
- Names youBulk janitorial supplies with net terms for facilities
- Names youWhich distributors carry a specific brand of safety gloves?
- Names youCase quantities for nitrile gloves from wholesale suppliers
- Names youDoes this supplier publish its catalog without logging in?
- Competitors onlyWhere can I buy replacement parts by OEM part number?
- Competitors onlyHow do I open a business account with an industrial supplier?
- Competitors onlySuppliers that offer punchout to procurement systems
- Competitors onlyRegional distributor with next day delivery for restaurant supplies
Every example on this site is a sample with fictional businesses. It shows what a report looks like, not a result anyone was promised.
Sample report
What your monthly report looks like.
Five tracked questions, asked of the five AI tools. Each cell records whether the answer named you, linked you, or named only competitors.
| Question | ChatGPT | Claude | Perplexity | Gemini | Google AI Overviews |
|---|---|---|---|---|---|
| Bulk janitorial with net terms | Competitor named, you were not | Competitor named, you were not | Named | Competitor named, you were not | Named |
| Parts by OEM part number | No business named | Competitor named, you were not | Competitor named, you were not | No business named | Competitor named, you were not |
| Distributors of a glove brand | Named | No business named | Competitor named, you were not | Named | Competitor named, you were not |
| Opening a business account | Competitor named, you were not | No business named | Competitor named, you were not | Competitor named, you were not | No business named |
| Punchout to procurement systems | No business named | Competitor named, you were not | No business named | No business named | Competitor named, you were not |
AI Visibility ScoreSample data
MayJunJulAugSepOct
+4 since your last scan
What AI tools can use
Content that answers the questions in your trade.
We cannot decide what an AI tool says. What you can control is whether your website answers your customers' questions clearly. These are the kinds of pages that do.
- 01
A public catalog without public prices
Keep pricing behind the login but leave product names, part numbers, specifications and case quantities public. Sourcing answers are built from those details, and none of them expose your margins.
- 02
Brand and manufacturer pages
List the brands you carry on pages of their own with the product ranges you stock. Buyers often ask who distributes a specific brand, and these pages answer that directly.
- 03
A business account page that explains itself
Describe how to apply, which documents are needed, whether net terms are offered and how reorders work. New buyers ask these questions before they ever request a quote.
- 04
Industry pages for the buyers you serve
Write for facilities managers, restaurants, contractors or schools with the products and services each typically needs. Sourcing questions usually name the buyer's industry first.
On BigCommerce
How the fixes reach your BigCommerce store.
Connecting
Create a store-level API account in your BigCommerce control panel and paste it into the setup wizard. We check it against your store before saving.
Product pages
The Product Page Writer drafts a fuller description, an SEO title, an SEO description and image alt text from your own product data. Nothing changes until you press Update my store.
Category pages and articles
When a gap is best answered by a category page or a new article, we write it and you send it to BigCommerce when you approve it.
Gaps
Where a competitor was named and you were not.
Every report lists these gaps, with an idea for what to publish to answer each question.
Questions about bigcommerce b2b stores
We cannot publish prices. Is AI visibility still realistic?
Yes. Many named suppliers publish no prices at all. What they publish is product detail, brands carried, case quantities and how to open an account, which is enough for a sourcing answer to include them.
Do hidden categories hurt us?
They hide those products from AI tools completely. We show which questions name competitors so you can decide which categories are safe to make public without exposing pricing.
Can you guarantee our company appears in procurement answers?
We cannot guarantee that, and no one can. We measure where your company appears for the sourcing questions in your category and help you publish the content those answers draw on.
How does this page relate to the wholesale suppliers page?
The wholesale page covers what buyers ask. This one covers the BigCommerce side: customer groups, price lists, hidden categories and what stays visible to AI tools.
Other industries
See the questions and sample reports for nearby trades.
See whether AI tools put you on supplier shortlists for minimum order, lead time and private label questions.
For parts sellers on BigCommerce: see whether AI answers name your store for fitment and part number questions.
For apparel labels on Shopify: see where AI answers name your store and which product fields hold you back.